Lead Generation & Prospect Nurture
Prospecting is not speed dating
We have a philosophy here – lead generation is not about speed dating, it’s about building a lengthy relationship between you and your customers and prospects for mutual reward. Cold calling cold lists of bought in contacts ought to be a thing of the past.
There are still plenty of telemarketing agencies who will deliver sales teams low hanging fruit from purely call-based marketing. But consider this. Would you purchase something as significant as IT Infrastructure or Security off the back of a phone call without any prior research? Where does that research come from? Online.
Investment in great content and putting it in the places your audience are likely to find it will achieve the best possible results through consistent and persistent outreach.
We’ll help you get the best out of any lead generation activity by showing you how to integrate it with all of your other marketing effort.